Founder and President Tracy Becker, has been leading North Shore Advisory Inc. since 1990; Tracy has created a highly successful culture for her company built around honesty, integrity and results. Her drive and desire for uncovering creative solutions to business and personal credit reporting errors, creditor mistakes, and both consumer and business missteps accompanied by her vast knowledge of credit laws are what makes Tracy and her team of experts irreplaceable to the people and businesses they assist.
Tracy has been interviewed on popular news stations including NBC, NY1, and RNN and featured in renowned press outlets such as The Huffington Post, The New York Times, CPA Journal, The Daily News and more. In 2011, CEO and President of Douglas Elliman Real Estate, Dottie Herman, personally chose Tracy to be a part of the “Eye on Real Estate” WNYM 970 AM radio show as the “Credit Expert”.
In addition, Tracy was selected as the Expert Advisor for AskElliman. Over the years she has worked hand in hand with professionals from many different industries such as personal banking, real estate, business lending, attorneys, CPA’s, business consultants, and more. Tracy and her team of credit experts add great value to these professional partners by solving credit problems their clients face on a day-to-day basis. These problems prevent their clients from getting the best pricing on financing or may stop them from getting financing approvals necessary for growth.
Tracy was also listed in Time Magazine as a Top Ten Advisor for Northwestern Mutual. Beginning her career as a Financial and Insurance Advisor, Tracy quickly became one of the leading Estate Planners in her organization and the winner of the Bronze Award for being among the top ten in her agency. She founded North Shore Advisory, Inc. because she saw firsthand how much misinformation is often transferred in the field of credit.
Over the years, Tracy and her team of experts have helped thousands of people build, restore, and monitor their personal and business credit. As a Certified FICO Professional and Expert Credit Witness, Tracy has educated professionals across the country in credit and scoring and she has published two books. Her last book, Credit Score Power, can be found in all major bookstores online.
Amanda Figueroa, is the Vice President of Operations at North Shore Advisory Inc. Amanda is a Certified FICO Professional and in addition to overseeing the Administration, Credit Evaluation Team and Business Development divisions of North Shore Advisory Inc., Amanda has managed North Shore Advisory’s business credit division for 10 years. Amanda is dedicated to the idea that a strong business credit profile can contribute to overall greater business success and she works with accounts to create and execute custom strategies based on the needs of the business owner. Maintaining honest relationships and strong lines of communication with her clients are Amanda’s number one priorities; and she is able to adapt to a variety of industries and situations.